19-20 April 2018

15Hatfields, London

Kraken agile marketing

Session type:
Case Study

Session duration:
45 minutes

Presented by:

Lyssa-FĂȘe Crump


About this Case Study

Agile is now taking the business world by storm, and if you are not looking at implementing it across your entire business, as a philosophy as well as a toolkit, you are about to be left behind!

It is no longer just for your software development team.

I have been working in marketing and business development for many years. Working across departments in busy, growing businesses can be extremely demanding. So how do you make life easier whilst still being efficient and keeping to your high standards? How do you continue to bring business value?

You adopt agile!

In my session I will discuss my experience of implementing agile into a reluctant sales and marketing department at an e-commerce company. We will then follow my journey to a software development company - which, as we all know, is the home of agile.

I have been part of teams that have successfully implemented agile into many departments, including marketing, sales, business development, admin and recruitment.

I want to share some success stories and some failures - as we all know, there is no failure, only feedback.

I will also touch on how my experience as an NLP Master Practitioner has complimented my agile journey.

Hopefully, by the end of the session, you will be inspired to take the next step in your agile journey.

About the Speaker

Lyssa started her agile journey around 6 years ago and hasn't looked back since.

She is the Catalyst of Disruptive Innovation at Headforwards, an outsource software development company in Cornwall. Lyssa is also an NLP Master Practitioner, a STEM Ambassador, a Young Enterprise BA, and a committee member at not-for-profit Software Cornwall.

Wearing all those hats needs some serious agile skills. In the last 12 months, she has been named as one of Cornwall's 30 under 30 and Young Business Person of the Year.


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