19-20 April 2018

15Hatfields, London

Coaching in a data-driven world

Session type:
Case Study

Session duration:
45 minutes

Presented by:

Nicolas Brown


About this Case Study

In a world which is becoming increasingly data-driven, it is still surprising how few teams use data. 39% of executives say their companies are already highly data-driven, yet mention data to many practitioners having conversations with the same executives and they shudder at the thought. “Oh, you’re a metrics guy” is quite often the response one will get…

Why is this?

Is it the toxic nature that 'metrics' have become synonymous with or is it because we view using data as a dangerous flirtation with placing more value in tools and processes?

This session will challenge the taboo that data has in our industry. Through examples of data-based coaching using visualisations of information that may typically remain hidden, I will aim to debunk the myths around metrics. I will highlight how effective data-based coaching still has its foundations in agile, whether it be through scrum’s 'three pillars of empiricism' or kanban’s 'scientific method'.

The aim of this session will be to come away challenging the traditional view of metrics, and state the claim that if a user story is an invitation to a conversation, then the same should be said for data…

About the Speaker

As Agile Lead at PwC, Nick works with multiple teams across the organisation, using data visualisation and empiricism as an approach to help teams and organisations continuously improve.

He has previously operated as a scrum master for teams within PwC, and Royal Mail on its Digital programme.

Rather than focusing on a particular framework, Nick uses data-based coaching to help teams find a way of working based on agile values and principles, whilst maintaining the focus on the continuous flow of value to the customer.


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