About this Case Study
As Peter Drucker famously said - "there is nothing quite so useless as doing with great efficiency that which should not be done at all".
Many teams have adopted agile techniques and are indeed improving the efficiency of their delivery. But what if they are building the wrong thing? Finding out by investing in production-quality code, even in small batches, is a form of waste.
Forward thinking teams have integrated modern discovery techniques into their agile process. They are running experiments with the aim of learning as much as possible about what's valuable to users, with the minimum amount of effort - using prototypes, landing page tests, concierge MVPs and other techniques to test their assumptions and understand what's valuable to users, and their organisations, faster. And they are stealing a march on their competitors.
You will leave the session with a clear understanding of what product discovery entails, how it fits with agile delivery and how you can get started immediately.
About the Speaker
Alastair is the co-founder of product discovery consultancy, Pilot Works, based in Bristol. He began his career working with the web in 1997 on the launch of bbc.co.uk. He went on to take senior product management roles at the BBC and Time Out, where he was instrumental in their digital transformation. He now leads the consultancy practice at Pilot Works, working with clients like Bristol University, the Cabinet Office and Ovo Energy to design products and services that benefit users, organisations and society as a whole.