07 - 09 November 2018

M Shed, Bristol

Session type:
Case Study

Session duration:
45 minutes

Presented by:

Jake McKenna


About this Case Study

One of the fundamental ideas behind agile is communication with people outside of traditional development teams, but how do you get them bought in to this process? In order to work effectively with clients, or stakeholders within organisations, we all have to become salespeople for the benefits of agile at times.

As anyone who has talked to non-developers about software development will know, there's a big knowledge gap between what we think of as agile, and what the rest of the world thinks about it. We are an agile-with-a-capital-A software development agency, and we have introduced agile ways of working to many organisations and individuals. We've also encountered many blockers, and made many mistakes, in order to figure out the best ways of communicating. This session from a former developer, now part of the technical sales team, will share our findings on what works - and what doesn’t!

We'll cover:

  • misunderstandings and common objections to the Agile Methodology - how to deal with stakeholders who want to shift back to old ways of working
  • how to communicate benefits in a way the business will understand, and what language to use when doing this
  • useful tips, tricks and analogies for everyday conversations

About the Speaker

Jake is a man of many hats. Since joining Ghyston in 2014, he’s worked as a developer and a support engineer, and is now the technical arm of the sales team. He’s always thinking of new ways to help our clients to innovate and improve with judicious use of technology. He’s an agile evangelist, and is passionate about saving the world from bad code. Outside of work, you’ll usually find Jake playing board games, video games (potentially on his home VR setup) - or enjoying some live jazz at The Old Duke.


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