Sophie is a freelance consultant and coach specialising in service design and product strategy. She helps organisations deliver better services to customers by putting user needs at the heart of their digital strategy, and by integrating user-centred design into agile delivery practices.
Currently leading work to transform the information architecture of NHS.UK, she has over 15 years' experience working with multi-disciplinary teams on strategic content, design and development projects. She's led ambitious user research and discovery programmes, defined digital strategies for major public and third-sector organisations, and built high-performing teams able to deliver high-quality user-centred digital services at pace.
She’s worked for, among others, Public Health England, the Department for Work and Pensions, the National Trust, Land Registry, Bristol City Council, the University of Surrey, Jisc and the Office for National Statistics, and world-leading experience design agencies CX Partners and Nomensa.