Using proto-personas to keep the focus on your users

15–16th June 2017
at etc.venues St Paul's

A 60 minute Case Study by:

Scott Smallman


About this Case Study

When you’re starting a project or even when you’re in the middle of one, have you ever thought to yourself "who are we designing this for?". For a project to be a success, we must make sure our decisions are based on the needs of the user. So what do you do when you’re unsure who your users are or when you don’t have the time or budget for an extensive discovery to gather data to identify your target audience? Come along to Scott’s interactive workshop on proto-personas to join the discussion.

About the Speaker

Scott is a senior UX designer and user researcher at Valtech and has helped to deliver successful user-focused products and services for both the private and public sectors. Over the last few years, Scott has worked on the Skills Funding Agency exemplar ‘Find an apprenticeship’, the ‘Recruit an apprentice’ service and the Civil Service Human Resources ‘Recruitment Platform for Government’. As an advocate for agile and lean UX, Scott’s focus is how to deliver digital products and services through evidence-based research and iterative development, with user needs at the heart of any design or business decision.

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